Client is an online retailer selling ironic celebrity shirts. Client wanted flat colors and clean lines and a vintage vibe. Preference for a circular logo
Target audience: ages 15-25
Keywords: Groovy, funky, fun, joyous, vintage
Target audience: ages 15-25
Keywords: Groovy, funky, fun, joyous, vintage
Client's final design choice after revisions. She went with a more lowkey and old time-y vintage vibe.
A sample design pattern with the final logo.
Some earlier iterations of this project.